the Scoot-Away
About Me
Age: 22
Education Level: Undergraduate
Relationship Status: Single
Most Frequent Modes of Transport: MRT, Family Car
Hobbies: Music, Dance, Reading
Brands I Like: Mulberry, Ted Baker, Ms Selfridge
Brands I Want: Bvlgari
Profile #6 : Sijia
Background of Sijia
Sijia is a final year Business student, so she’s in the midst of transiting between school and working life. If she’s not studying, working or dancing during post-term breaks, she travels. Sijia enjoys both the excitement and introspection aspects of travelling, exploring new vistas for self-discovery and experiencing the differences of other cultures. If she could, she’d hop on an around-the-world trip in 80 days. Sijia also delights in planning her trips; to her it’s nice to see how the planning process comes to fruition, and she is happy when she gets the best value-for-money deals, optimising the costs and her pleasure from the trips. She is currently planning her graduation trip with her closest friends.
2010 - present
2010 - present
Brand profile
Value-for-money, rational optimiser
As Sijia enjoys the pre-trip planning process, she feels a sense of satisfaction from extracting the best deals from travelling. To her, it’s less about getting the cheapest possible deals than it is getting the most of her money’s worth. She identifies her budget, and optimises the bundle that gives her most satisfaction given her constraints.
Convenience-seeking purchaser
Given her busy schedule, Sijia finds time too precious to be wasted. Where travelling is concerned, having a lower duration of flight ranks highly on her priorities. If another airline offers shorter flight times but is priced higher, Sijia will still consider the new airline.
Relationship with travelling
Sijia loves travelling and she is committed to seeing as much of the world as possible in her lifetime. She likes planning her trips a good deal in advance, and is less likely to make spontaneous on-the-go trips. Recognising Scoot as a local brand, one which she has had a good prior experience with, as well as one which she holds some pride in, Sijia feels increasingly inclined to take Scoot above other budget airlines, even if she has to pay minor price premiums.
Relationship with travelling: Committed partnerships
Relationship with Scoot: Courtships