top of page
the Scoot-Away
Click on the tabs on the right to be redirected to the respective pages
Assignment 2b: Determining Scoot's Brand Image
Scoot's role in consumers' life
To better understand how Scoot is perceived by its stakeholders which includes current customers and prospects in Singapore. our group has decided to conduct a series of qualitative and quantitative studies to study and measure their attitude, behaviors, beliefs and perception towards Scoot.
The following qualitative and quantitative studies were conducted as follows,
1. Focus Group (6 participants)
2. Survey (41 respondents)
bottom of page