the Scoot-Away

Assignment 5: Growth Strategies

 

In our last assignment, we will touch on Scoot's growth strategy.We will begin by navigating you through the Scoot's story and other parts from previous assignments. Next, we will attempt to reduce the gaps in Assignment 4 with the implementation of creative marketing campaigns for Scoot. In addition, we took current trends and future growth in the airline market in consideration as we explore growth strategies for Scoot. Looking forward, we will also evaluate how Scoot will fare in terms of brand valuation for the next 5 years.