the Scoot-Away
Profile #4 : Peter
About Me
Age: 52
Education Level: 'O' Levels
Relationship Status: Married
Most Frequent Modes of Transport: Taxi
Hobbies: Watching TV
Brands I Like: Darlie, Pantene, Kirei Kirei
Brands I Want: Rolex, Mercedes
Typical Day of Peter
Typically, my day is occupied with work. I am a Taxi Driver and my shift begins at 5am and ends at 5pm. I wake up at 430am to start preparation for my work day. After getting my Taxi, I would make a few rounds around the area and if there are no customers, I go for breakfast. My lunchtime usually ranges from 1-3pm depending on the business for the day. Ending my work at 5pm, I proceed to the neighbourhood supermarket to stock up on food and necessities for the family followed by buying dinner for my family. Dinner usually starts at 6pm. Then, I watch TV till approximately 9pm before turning in to bed.
Traveling
Q: How often do you travel abroad and why?
I travel about once every 2 years for traveling purposes.
Q: What is your favourite airline and why?
The best airline, which I have travelled with, was Singapore Airlines. The service is good and has a nice inflight environment.
Q: (With your current income)— which do you fly more often: budget or full-service?
Full-Services Airline.
Q: What are your key criteria when choosing an airline to fly?
Comfort is the most important when it comes to choosing for an airline because traveling means indulging in yourself and I want to enjoy myself.
2010 - present
2010 - present
Q: When would you fly Scoot and why?
I would fly Scoot if it is really cheap and I am flying to destinations like Kuala Lumpur and Bangkok, which has short flight durations
Q: Describe your brand experience with Scoot.
I do not really see Scoot advertisements on TV. Mostly, the advertisements that I see are Jetstar and Air Asia. I have taken Scoot once. It was rather uncomfortable as the seat is extremely small compared to economy. Smaller than a bus seat! Unless the ticket is really cheap, I will not take Scoot again.